The Future of Trying Before You Buy

DemoStoke is a platform built for riders, by riders—created from a simple idea: what if you could demo gear the way you actually ride, not how the shop wants you to?

We connect snow, surf, SUP, and skate enthusiasts with local gear owners, makers, and shops to offer a better way to try, rent, and share rideable equipment. No lines. No outdated rentals. Just gear that fits your style and the terrain you're on.

For Every Kind of Rider

Whether you’re a weekend warrior, a traveling thrill-seeker, or just someone with a garage full of gear, DemoStoke makes it easy to find or share boards that match the moment.

• Borrowers: Find and reserve quality gear near you
• Lenders: Make cash from your quiver—set your terms, availability, and price
• Shops & Shapers: Reach new customers, sponsor listings, and get feedback that informs R&D

Community-Powered, Value-Driven

• Verified users, optional insurance, and safety-first design
• Deposits that protect both sides of the transaction
• Local-first, peer-to-peer ethos that supports real riders and small brands

The Data Layer Behind the Lifestyle

As DemoStoke grows, so does the insight it provides. Our platform quietly collects data on what riders demo, love, rent, and recommend—surfacing powerful trends for brands, retailers, and gear makers.

We’re not just here to disrupt rentals. We’re building a new way to interact with the gear economy—smarter, more sustainable, and rooted in rider experience.

Michael Zick

Michael is an avid outdoor enthusiast with a background in product management and software development. He has a deep love for snowboarding, surfing, and skateboarding, which inspired him to create DemoStoke.

With years of experience in the tech industry, Michael recognized the need for a platform that connects riders with local gear owners, store managers, and surfboard shapers, and significantly reduces the friction in the demo market. His vision is to create a community-driven platform that empowers riders and promotes sustainable practices in the outdoor gear industry.